Notwiths
tanding
thi
s fa
c
t
, in t
he
publi
c
for
um, t
he
F
T mu
st t
a
ke
the sta
nc
e
t
ha
t "
The
R
ule is Th
e
R
ule,"
a
nd f
ra
nc
hiso
rs must
be
in full
c
ompl
ianc
e
with The
R
ule or
be
e
x
e
mpt
or ob
tain a
wa
iver
for
spe
c
ial
c
irc
umst
a
nc
e
s
.
B
y
e
x
a
mpl
e
, we
a
re
a
ll
a
wa
re
o
f the
fa
c
t t
ha
t t
he
r
e
a
re
som
e
state
s in t
he
U
nit
e
d S
tate
s tha
t
pra
c
ti
c
e
a
poli
c
y
of no
t e
nfor
c
in
g
se
a
tb
e
lt
law
s un
less the dr
iver
ha
s
c
omm
it
ted some o
ther
infr
a
c
ti
on in additi
on to t
he
se
a
tbelt vi
olation t
o just
if
y
be
in
g
pull
e
d ove
r b
y
a
n o
ff
ic
e
r or
hig
hwa
y
p
a
trolm
a
n.
Notwiths
tanding
thi
s fa
c
t
of r
e
a
li
t
y
in t
e
rms of
the
pra
c
ti
c
a
l
a
ppli
c
a
ti
on of
t
he
se
a
tbelt l
a
w, no
state
, including
those w
h
o ha
ve
the polic
y
indi
c
a
t
e
d a
bove
, tak
e
s the posit
ion t
ha
t i
t m
a
ke
s sense
to adve
rtise on bill
boa
rds
or T
.V. a
ds t
he
f
a
c
t t
ha
t
"
in our state
, w
e
a
re
prou
d to s
a
y
that w
e
onl
y
e
nfor
c
e
se
a
tb
e
lt
law
viol
a
ti
ons i
f some
other
infr
a
c
ti
on ha
s be
e
n c
omm
it
te
d."
This pol
ic
y
, e
v
e
n thoug
h
known, a
t l
e
a
st provides
no a
bsol
ute g
u
a
ra
nt
e
e
to
a
"
viol
a
tor
"
of th
e
se
a
tbelt l
a
w tha
t he
c
a
n
"g
e
t
a
wa
y
with i
t"
a
s long
a
s no ot
he
r violation i
s c
omm
it
ted.
Ye
t, as a
pra
c
ti
c
a
l m
a
tt
e
r, it doe
s
make
se
nse
fo
r some
stat
e
s a
nd jurisdi
c
ti
ons t
o follow thi
s a
pproa
c
h in
orde
r to r
e
du
c
e
the
a
dmi
nist
ra
ti
ve
c
ost as we
ll
a
s
the huma
n re
sour
c
e
a
nd
f
inanc
ial c
ost of
prose
c
uti
n
g
e
ve
r
y
one
wh
o wa
s vi
olating
the s
e
a
tb
e
lt
law
but wa
s c
omm
it
ti
ng
no othe
r inf
ra
c
ti
on.
F
inall
y
, in r
e
sponse to th
e
que
sti
on a
s to whe
ther
t
he
re
is ev
e
n a
c
onti
nuin
g ne
e
d for
Th
e
R
ule
it
se
lf,
I
w
ould s
ugge
st t
ha
t for
the ove
ra
ll
publi
c
good a
nd we
lfa
re
o
f the
investor c
omm
unit
y
,
pa
rtic
ular
l
y
in t
he
f
ra
n
c
hi
se
wor
ld whe
re
so m
a
n
y
of the
ne
w pa
rtic
ipants a
r
e
making
th
e
ir f
irst
for
a
y
int
o thi
s t
y
pe
o
f a
c
t
ivi
t
y
a
t t
his hi
g
h a
lev
e
l o
f inve
stm
e
nt, i
t i
s im
port
a
nt t
o obse
rve
that
ther
e
ha
v
e
be
e
n som
e
sta
rtling
, posi
ti
ve
be
ne
fits i
n the a
tt
e
mpt
to i
mprove
the in
teg
rit
y
, hone
st
y
,
c
a
ndidness, a
nd viabili
t
y
of the
fr
a
n
c
hise indust
r
y
since
the inc
e
pti
on of
Th
e
R
ule a
lm
ost 18
y
e
a
rs a
g
o.
Toda
y
, th
e
fr
a
nc
hise indu
str
y
is on
e
of th
e
most
im
porta
nt and e
c
onomi
c
a
ll
y
sig
nific
a
nt
indus
trie
s in Am
e
ric
a
, a
n
d with s
uc
h a
major
role
i
n the ove
ra
ll
e
c
onom
y
o
f
our N
a
ti
on, ther
e
must
c
onti
nue
to be some ove
rsig
ht, m
onit
orin
g
a
n
d re
view
of th
e
"
d
a
y
-
t
o
-
d
a
y
busi
ne
ss
pra
c
ti
c
e
s
"
of th
e
thous
a
n
ds of c
ompanie
s that off
e
r the
ir visi
on of
The
Ame
ric
a
n Dr
e
a
m t
o so
man
y
a
spiring
fr
a
n
c
hisee
s.
The
wor
k of th
e
F
TC i
n thi
s a
re
a
h
a
s be
e
n
c
omm
e
nda
ble to da
te, a
nd it
is c
lea
r to me
that ha
vin
g
The
R
ule in plac
e
prov
id
e
s not
onl
y
a
c
onsi
stenc
y
in t
he
ove
rsig
ht provid
e
d b
y
the
F
TC, but
a
lso
provide
s a
y
a
r
dsti
c
k b
y
whic
h to m
e
a
sure
a
nd a
nt
icipa
te the
c
o
nse
qu
e
nc
e
s
of a
c
ti
ons b
y
the
fr
a
nc
hisors t
h
e
mselve
s, a
c
irc
umst
a
nc
e
that wa
s se
ve
re
l
y
lac
kin
g
in t
he
fr
a
n
c
hise indust
r
y
p
rior
to t
he
ince
pti
on of
The
R
ule.
Modi
fic
a
ti
ons c
a
n im
pro
ve
The
R
ule a
nd
a
re
n
e
c
e
ssar
y
, but t
he
y
shoul
d be
looked a
t for
just
that
pur
pose
. The
R
ule its
e
lf i
s a
posi
ti
ve
a
nd si
g
nific
a
nt benc
hmar
k fo
r the
c
on
ti
nuing
grow
th and
e
x
pa
nsion
of the
fr
a
nc
his
e
indus
tr
y
,
a
nd
I
be
li
e
v
e
a
ll
of the
va
rious pa
rtie
s a
nd e
nti
ti
e
s invo
lved
i
n
fr
a
nc
hisi
n
g
ha
v
e
a
ve
st
e
d
stake
in continui
ng
Th
e
R
ule a
s a
b
a
sic f
o
rma
t fo
r the
indus
tr
y
a
nd in
9