The success of American business is built upon the

strength and talent of the people who work for

America' s companies.

As a nation, we have never been more multicultural and diverse in the rich heritage of so many people and cultures that make up the "melting pot" of America's population. We now know that our businesses, no matter how big or small, grow more prosperous and enhance their short and long term prospects for success when they recruit a diverse work force in all levels of labor and management. And our businesses continue to grow when they remain committed to enriching the workplace so that all of those diverse employees from different backgrounds, origins, and ethnic groups can bond together in a comfortable and nurturing environment where everyone;s objective is to contribute to the success of the company! Today, no Company, regardless of their particular product or service, can even hope to be successful in their efforts to grow, expand, and realize the maximum return for shareholders and investors if they fail to take into account the specific needs of their target retail and general business customers in va1ious markets all over America. And to properly "take those specific needs into account," your Company must be aware of the specific background, ethnic make-up, and population diversity of the very markets, customers, and potential clients you are targeting. Intelli Marketing Associates will help you achieve these goals.

DIVERSITY EVALUATION ANO CHECK-UP REVIEW

• Complete analysis of existing status of current staff. personnel and diversity issues • Analysis of perceptions about problems with Diversity • Analysis of product and service distribution activity and demographic changes impact • Development of specific plans and recommendations for improving diversity in your Company

DIVERSITY RECRUITMENT

• Analysis of goals and objectives for increased diversity within your corporate staff • Development of plan to increase diversity within corporate staff • Actual implementation of plan and ongoing monitoring of results and performance

DIVERSITY TRAINING

• Analysis of existing problems and strengths to determine needs and objectives • Development of actual plan for improving diversity sensitivity in the company • lmplementation of seminar and work session activity to train and sensitize staff • Ongoing monitoring and follow up sessions to gauge progress

Excerpt from Keynote Speech on Diversity

The success of American business is built upon the strength and talent of the people who work for America' s companies. As a nation, we have never been more multicultural and diverse in the rich heritage of so many people and cultures that make up the "melting pot" of America's population. We now know that our businesses, no matter how big or small, grow more prosperous and enhance their short and long term prospects for success when they recruit a diverse work force in all levels of labor and management. And our businesses continue to grow when they remain committed to enriching the workplace so that all of those diverse employees from different backgrounds, origins, and ethnic groups can bond together in a comfortable and nurturing environment where everyone;s objective is to contribute to the success of the company! Today, no Company, regardless of their particular product or service, can even hope to be successful in their efforts to grow, expand, and realize the maximum return for shareholders and investors if they fail to take into account the specific needs of their target retail and general business customers in various markets all over America. And to properly "take those specific needs into account," your Company must be aware of the specific background, ethnic make-up, and population diversity of the very markets, customers, and potential clients you are targeting. AMERICA HAS CHANGED! And it will continue to do so! And you owe it to your business to make sure you are up to date in your understanding of the social and demographic changes taking place and how they will affect your business.....

Diversity: the Key to Business Success