FRANCHISE DEVELOPMENT & STRUCTURING
FRANCHISE MARKETING & SALES
•
Marketing Strategy and "Gameplan"
•
Ad Copy and Franchise Sales Ads Placement
•
Applicant Screening and Pre-Qualification
•
First Personal Meetings & Sales Presentation
•
Offering Circular Review
•
Circular Receipt Acknowledgment
•
Coordination of Franchise Review Committee
•
Approval Process
•
Negotiation of Franchise Agreements
•
International Franchise Sales Activities
•
Franchise Sales Closings
•
Agreement Preparation & Execution
•
Cross Border: Canada and US
FRANCHISE SALES CHECK UP REVIEW
•
Evaluate
existing
franchise
sales
structure
and
program
Evaluate
company's
goals,
targets
and
objectives in franchise sales
•
Review
international
franchise
sales
procedures and activities
•
Evaluate
franchise
sales
lead
generation
and
advertising budget
•
Evaluate
sales
lead
calls,
qualifying,
presentation, mail out, and follow up
•
Review
"earnings
claim"
procedures
and
guidelines
•
Evaluate
UFOC
and
"document
disclosure
presentation"
•
Review
"Discovery
Day"activities
and
formal
sales presentation
•
Strategies
for
negotiation
and
franchise
agreement closing
•
Overall
franchise
sales
program
review
and
"critical path implementation
•
Formally
prepared
written
summary
and
conclusion report
FRANCHISE ONE DAY SALES SEMINAR REVIEW
•
Reviewing
effective
sales
strategies
for
franchise sales closings
•
Review
effective
approaches
to
sales
lead
presentations,
qualifying
prospects,
follow
up
procedures, and closing techniques
•
Discussion
of
current
developments
in
"earnings
claims"
requirements,
and
general
proposed
changes
to
FTC
franchise
guidelines
and regulations
•
How
to
deal
with
franchisee
prospects
requests
for earnings potential information
•
Strategies
in
negotiating
franchise
agreements
with franchisees and their counsel
•
Effective
sales
strategies
including
follow
up
procedures and mail out material
•
Trends
in
franchise
marketing
and
in
the
franchise industry itself
•
Evaluate
your
company's
franchise
sales
program,
including
question
and
answer
format,
simulation
scenarios,
and
discussion
of
current procedures
Intelli Marketing Associates, Inc.
3940 Laurel Canyon Blvd.
Studio City, CA 91604
General Office: (206) 781-1047
•
Franchise "Blueprint"and conceptual narrative
•
Franchise "Package" components
o
Fees
o
Royalties
o
Territory & Master Franchises
•
Trademark and Corporation status
•
Legal Documents, Preparation & Submission
•
Franchise Agreements •Offering Circular
•
Franchise Brochure & Collateral Materials
•
Development Support Service Programs
•
Filing & Formal Department Corporations
Approval
•
Financial
Statements,
Proformas,
Start-up
Costs
JEFFERS PROMOTING FRANCHISING
“When Carl Jeffers speaks, people listen.”
Jeffers
is
a
prolific
franchise
sales
professional
who
has
brought
in
over
one
million
dollars
of
sales
revenue
within
an
eight
month
period
for
one
of
his
projects,
and
as
much
as
$900,000
of
revenue
within
a
twelve
month
period
for
another
project.
Carl
Jeffers
has
amassed
over
23
years
of
experience
in
every
aspect
of
franchise
development,
structuring,
and
retail
market
launch.
He
is
recognized
as
a
national
expert
in
his
field,
and
often
requested
to
speak
at
franchise
conventions
and
seminars
to
share
his
expertise.
He
was
asked
by
the
Federal
Trade
Commission,
the
US
agency
regulating
franchising,
to
provide
expert
testimony
on
franchise
and
business
related
rules/regulations
under
their
review at that time. Click on link above to view.
Jeffers
is
also
recognized
as
one
of
the
most
accomplished
marketing
and
sales
professionals
in
America
today,
as
well
as
one
of
the
few
true
recognized
experts
in
the
field
of
“Cross
Border”
franchising,
specializing
in
taking
US
concepts
in
to Canada and Canadian concepts in to the US.
World
famous
Johnny
Rockets
hamburger
Theme
restaurants,
Las
Vegas
based
Rachael's
Kitchen,
a
very
successful
California
Cuisine
Casual
Dining
Concept,
the
Mall
based
retail
concepts
Deck
The
Walls
and
Wicks
"N
Sticks,
the
all
natural
ingredient
California
based
We
Olive,
the
Toronto
based
Treats
Muffin
and
Cookie
concept
which
Jeffers
negotiated
the
Master
Rights
for
and
launched
the
Brand
into
the
United
States,
the
fast
growing
and
ever
popular
Montreal
based
self-
serve
Yeh
Yogurt
retail
shoppes,
Toronto
based
Magicuts
Unisex
hair
cutting
salons,
and
Take
A
Steak,
Smokeys
House
of
Barbeque,
and
Caring
Senior
Services
among
many
others
that
have
benefited from the magic Jeffers/Intelli touch.
And
most
recently,
Carl
Jeffers
has
successfully
negotiated
the
Terms
to
acquire
the
Master
Franchise
Rights
for
ALL
of
Eastern
Canada
for
the
exciting
and
rapidly
growing
US
California
based
Pizza
Studio
concept,
one
of
the
niche
"create
your
own
Pizza
concepts"
that
are
sweeping
both
countries
with
extraordinary
excitement.
Carl
Jeffers/Intelli
Marketing
--
the
winning
combination
your
company
needs
to
launch
your
concept
into
a
thriving
regional,
national
or
worldwide franchise system!
Other
service
companies
under
the
Intelli
umbrella
include
Celebrity
Franchise
Network,
a
company
focused
upon
organizing
franchise
investments
for
athletes
and
celebrities,
and
CJS
InfoConsulting,
a
company
focused
on
motivational and keynote speaking.
Franchise Business Services
OVERVIEW OF SERVICES
A Few of the Topics and Activities Available
To
view
all
of
the
radio
appearances
available,
click
on Arrowhead (play)
then
on
Playlist
in
upper
left
hand
corner
of
screen;
click again to go back to viewing video.
To subscribe, click on icon in upper right of screen.