im proving The R ule a s ti me g o e s on t o make it a more viable a nd re leva nt t ool for the on

-

g oing

e x pa nsion a nd g row th o f thi s indu str y !

As submi tt e d b y :

C a rl C. J e ff e rs

P re sident, I ntel Ma rke ti n g S y stems

S pe c ialist in F ra n

c hise C onsul ti ng a nd Ma rk e ti ng a nd S a les

B rou g ht t o y ou b y W iki dF ra n c hise.or g

Risk s

: Tra de shows a ma jor sour c e of re ve nue fo r fr a nc hisor a ssocia ti ons, Tr a de show a re whe r e

the g r e a test li e s a re tol d, F .T.C. P ubli c C omm e nts, United St a tes, 1997, A mer ica n

D re a m, L a w

prote c ts fr a nc hisor not fr a nc hisee , B a n ga g orde rs , F ra n c hisors push for w e a k na ti ona l fr a nc hise

law , I ll usion of g ov e rnm e nt over si g ht, C a t' s

-

pa w, United St a tes, 19971030 Com ment 116

10