fr
a
nc
hisors, d
e
spit
e
the
"vi
sua
l appe
a
l and d
e
ve
lo
pment"
of inter
n
e
t
g
ra
phi
c
s, sale
s of this
t
y
p
e
will
not t
a
ke
plac
e
witho
ut m
ore
dire
c
t i
nspe
c
ti
on,
mee
ti
ng
s, a
nd t
ra
dit
ional "
mar
k
e
ti
n
g
a
nd
sa
les"
te
c
hniques.
I
n m
y
jud
g
ment, a
ll
of th
e
de
ve
lopi
n
g
tec
hnolo
g
ie
s a
nd c
a
pa
bil
it
ies r
e
p
re
se
nted b
y
the inte
rne
t
a
nd other
c
omput
e
r a
nd h
ig
h
-
te
c
h inventions onl
y
se
rve
to i
nc
r
e
a
se
th
e
wa
y
s that pe
ople c
a
n
"g
e
t
to t
he
fir
st per
sona
l m
e
e
ti
ng
.
"
The
s
e
de
ve
lopm
e
nts
do not ac
tuall
y
re
pla
c
e
t
ha
t first per
sona
l
mee
ti
ng
.
F
urthe
rmo
re
,
I
would
a
lso s
trong
l
y
ur
ge
that no c
ha
nge
be
mad
e
in re
quiri
ng
the U
F
OC
disclosure
doc
uments t
o
be
prov
ided to pr
ospe
c
ti
ve
fr
a
n
c
hises a
t t
he
"
fir
st p
e
rsona
l m
e
e
ti
n
g
,
"
but
not
be
for
e
that unless the
re
wa
s
a
fina
nc
i
a
l t
ra
nsa
c
ti
on be
ing
made
. Th
e
f
a
c
t i
s, the int
e
rne
t and
tele
phone
modems a
r
e
fu
ll
of "
c
a
su
a
l i
nquirie
s"
fr
om people
who ha
ve
no i
ntention nor c
ould
e
ve
r qua
li
f
y
e
nou
g
h to ev
e
n ge
t t
o the sta
g
e
of
a
"
f
irst per
sona
l m
e
e
ti
n
g
.
"
F
ra
n
c
hisors shoul
d not have
to assume the
a
dmi
nist
ra
ti
ve
a
nd fina
n
c
ial bur
de
n of p
rovidin
g
full
disclosure
doc
uments t
o
a
ll
of the
se
pe
ople
who inquire
sim
pl
y
be
c
a
use
o
f
the e
a
se
o
f e
le
c
tronic
c
omm
unica
ti
ons.
Que
sti
on/Topi
c
: "
S
tre
a
m
of Re
ve
nue
"
f
ra
n
c
his
e
s.
C
omm
e
nt/
R
e
sponse: Ess
e
nti
a
ll
y
,
"
S
tre
a
m of Rev
e
nue
"
fr
a
n
c
hises a
r
e
those
whe
re
the
fr
a
n
c
hisee
bu
y
s a
s
e
t num
be
r of
e
it
he
r e
x
ist
ing
or soon to be
e
stablis
he
d a
c
c
ounts
fr
o
m t
he
fr
a
nc
hisor,
a
nd
the f
e
e
p
a
id b
y
th
e
fr
a
nc
h
isee
is base
d on the r
e
ve
n
ue
tha
t t
he
se
a
c
c
ounts
a
r
e
g
ua
ra
nte
e
d to either
provide
ba
se
d on their
e
x
ist
ing
ope
ra
ti
ona
l
e
x
pe
rie
nc
e
or w
il
l provide b
a
se
d
on the f
ra
n
c
hisor
'
s
e
va
luation of the
a
c
c
ount
s themselve
s.
The
que
sti
on pose
d wa
s
whe
ther
thes
e
t
y
p
e
s of f
r
a
nc
hises c
onst
it
ute "e
a
rning
s
c
laims
"
a
nd
ther
e
b
y
r
e
quire
subst
a
nti
a
ti
on of
these
e
a
rnin
g
s c
l
a
im
s ba
se
d on the pr
ovisi
ons of T
he
R
ule.
I
t i
s m
y
posi
ti
on that "
S
tre
a
m of Reve
nu
e
"
fr
a
nc
hi
se
s a
re
a
bsol
utel
y
to b
e
c
onsi
de
re
d a
s
"
r
e
pre
s
e
ntations of e
a
rning
s
"
a
nd shoul
d ther
e
for
e
be
re
qui
re
d
to provide
t
he
sa
me sta
nda
rd of
e
a
rnin
g
s c
laims
just
ific
a
t
ion, di
sc
losure
, a
nd his
toric
a
l validation as is t
he
c
a
se
with s
tanda
rd
e
a
rnin
g
s c
laims
a
s pr
e
se
n
ted b
y
othe
r f
r
a
nc
hisors.
B
y
de
finiti
on, these
"
S
tre
a
m of Reve
nue
"
f
ra
n
c
hises invol
ve
a
spe
c
ifi
c
pro
mi
se
b
y
the f
ra
nc
hisor
that the f
ra
n
c
hisee
will
e
i
ther
inher
it
or be
p
rovide
d with a c
e
rta
in l
e
v
e
l of e
ssentiall
y
g
ua
r
a
ntee
d
income
ba
se
d on the
a
c
c
ounts
that he
is pu
rc
ha
sin
g
.
I
n
fa
c
t, t
his
g
oe
s som
e
wha
t be
y
ond a
n
e
a
rnin
g
s proje
c
ti
on or
c
la
im
. This i
s, in
fa
c
t, a sta
teme
nt of e
a
rnin
g
s that ha
s be
e
n
"
pa
c
k
a
g
e
d a
nd
off
e
r
e
d for
s
a
le
"
to t
he
fr
a
nc
hisee
.
C
onse
que
ntl
y
, not onl
y
is t
his an e
a
rnin
g
s c
laim, b
ut i
t i
s ra
ther
more
sig
ni
fic
a
ntl
y
a
"
prima
fa
c
ie
"
c
a
se
of di
re
c
t r
e
pr
e
se
ntation b
y
th
e
fr
a
nc
hi
sor of
a
c
tual
e
a
rnin
g
s the
fr
a
nc
hise
e
will
obtain.
On tha
t basis, t
he
fr
a
n
c
hi
sor is pot
e
nti
a
ll
y
li
a
ble n
ot onl
y
for
e
a
rnin
g
s c
l
a
im
viol
a
ti
ons but
for
a
c
tual
"
bre
a
c
h of
c
ontra
c
t"
if those a
c
c
ounts
do no
t per
for
m.
7