F rom a pr a c ti c a l poi nt of view , I would r e c omm e n d fr a nc hisors t a ke the pos it ion wit h
prospe c ti ve f ra nc hise e s t ha t althoug h
the y will not provide e a rnin g s c l a im s or pote nti a l ea rnin g s
in t he ini ti a l per iod of the fr a nc hise a nd mar k e ti ng tra nsa c ti on, onc e the f r a n c hise tra nsa c ti on ha s
be e n c onsum mate d a nd a loca ti on ha s be e n identif ied f or this par ti c ular fr a nc hisee to open, the
fr a nc hisor would then pr ovide a " low, a ve ra g e , a n d hig h " proje c ti on of potential e a rnin g s ba s e d
on the " known e c onomi c fa c tors suc h a s re nt p e r s qua re foot a nd the a c tual siz e of the loca ti on
plus o ther c onsi de ra ti ons " prior to t he a c tual e x e c uti on of the
lea se or pu rc ha se off e r f o r sa id si te
thus ena bli ng the fr a n c hisee to have the kind o f inf orma ti on that c a n r e a ll y be of a ssi stanc e to
him prior to hi s making a long
-
te rm c omm it ment to a spe c ific lo c a ti on.
The onl y othe r a lt e rn a ti ve that I would r e c omm e n d
would be if f r a nc hisors we re re quire d to
c onst ruc t a mode l fo r thr e e or f ou r se c ti ons of the c ountr y b a se d on e sti mate s of "re nt, av e ra ge
siz e of loc a ti on, t y pica l s a les a s re po rte d b y other busi ne sses, a nd other e x t ra c ha r g e s such c ost
of c onst ruc ti on, e
tc., " a n d then pr ovide this t y pe o f mode l t o pro spe c ti ve f r a nc hisee s with t he
c a ve a t t ha t i t i s not onl y possi ble but quit e li ke l y t ha t t he fr a n c hisee ' s a c tua l st ore will ha ve c osts
that a re diff e r e nt fr om t h e model, a nd fu rth e rmor e , point out t ha t an y sin
g l e c a te g or y that v a rie s
fr om t he model will potentiall y void t he a c c ura c y of tha t m ode l for the pr os pe c ti ve fr a nc hise e ' s
c a lcula ti ons wit h re ga rd t o his own sit e .
This would at lea st provide some inf orma ti on to e na ble a prosp e c ti ve f ra nc hisee to gau g e the
kind of business that thi s opportunit y re p re se nts, a nd it would pr ovide the f ra nc hisor with som e
c omfor t t ha t t he y ha v e be e n pro vided a li mi tation on t he potential li a bil it y ba se d on the " strict
e x e mpt ion of c a teg o r y va ria ti ons" a ppr oa c h in pro vidi ng thi s
infor mation t o a prospe c ti ve
fr a nc hise e .
Que sti on/Topi c : S hould t he F r a nc hise Rul e a ppl y t o int e rna ti ona l sale s?
C omm e nt/ R e sponse: I t i s m y be li e f th a t t he F ra nc hise Rul e shoul d not apply to i nter na ti ona l
sa les, a nd I a gre e d with a ll of the major point s t
ha t we re mad e in t he ori g ina l di sc ussi ons.
Othe r c ountrie s o fte n ha v e their own indigenous r u les a nd re quir e ments for i nve stm e nts b y their
own na ti ona ls, and in m a n y c a se s, tho se r e quire m e nts woul d make c ompl ianc e und e r our
unifor m di sc losure g uide li ne s vi
rtua ll y im possi ble.
The c urr e nt l a n g ua ge wh ich e ssentiall y stat e s that The R ule " do e s not re a c h the sa le of
fr a nc hise e s to b e loc a ted or op e ra t e d outs ide the U nit e d S tate s, it s ter ritorie s, a nd possessions," is
a de qua te in d e fining thi s e x e mpt ion and onl y
invi t e s mi sunde rsta nding a nd lac k of c la rit y if
a ddit ional lang u a g e is ad de d.
Que sti on/Topi c : The int e rne t.
C omm e nt/ R e sponse: F irst of a ll , de spit e the sugge sti on that wa s made in t he tex t of The R ule
R e view , I doubt ver y s e ri ousl y that f r a nc hise sa l e s wil
l eve r be si g nific a ntl y c onduc ted " solel y "
on c omput e r or ove r the i nter ne t wit hout an y pe rso na l m e e ti ng s. Th e fa c t i s, the " fir st pe rsona l
mee ti ng" a s we know it i s not obsol e te, a nd a s long a s the ult im a te tr a nsa c ti on invol ve s the
fr a nc hise e si g ning a c o
m mi tm e nt for the kind of fina nc ial investm e nt t ha t i s re quire d b y most
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F rom a pr a c ti c a l poi nt of view , I would r e c omm e n d fr a nc hisors t a ke the pos it ion wit h
prospe c ti ve f ra nc hise e s t ha t althoug h
the y will not provide e a rnin g s c l a im s or pote nti a l ea rnin g s
in t he ini ti a l per iod of the fr a nc hise a nd mar k e ti ng tra nsa c ti on, onc e the f r a n c hise tra nsa c ti on ha s
be e n c onsum mate d a nd a loca ti on ha s be e n identif ied f or this par ti c ular fr a nc hisee to open, the
fr a nc hisor would then pr ovide a " low, a ve ra g e , a n d hig h " proje c ti on of potential e a rnin g s ba s e d
on the " known e c onomi c fa c tors suc h a s re nt p e r s qua re foot a nd the a c tual siz e of the loca ti on
plus o ther c onsi de ra ti ons " prior to t he a c tual e x e c uti on of the
lea se or pu rc ha se off e r f o r sa id si te
thus ena bli ng the fr a n c hisee to have the kind o f inf orma ti on that c a n r e a ll y be of a ssi stanc e to
him prior to hi s making a long
-
te rm c omm it ment to a spe c ific lo c a ti on.
The onl y othe r a lt e rn a ti ve that I would r e c omm e n d
would be if f r a nc hisors we re re quire d to
c onst ruc t a mode l fo r thr e e or f ou r se c ti ons of the c ountr y b a se d on e sti mate s of "re nt, av e ra ge
siz e of loc a ti on, t y pica l s a les a s re po rte d b y other busi ne sses, a nd other e x t ra c ha r g e s such c ost
of c onst ruc ti on, e
tc., " a n d then pr ovide this t y pe o f mode l t o pro spe c ti ve f r a nc hisee s with t he
c a ve a t t ha t i t i s not onl y possi ble but quit e li ke l y t ha t t he fr a n c hisee ' s a c tua l st ore will ha ve c osts
that a re diff e r e nt fr om t h e model, a nd fu rth e rmor e , point out t ha t an y sin
g l e c a te g or y that v a rie s
fr om t he model will potentiall y void t he a c c ura c y of tha t m ode l for the pr os pe c ti ve fr a nc hise e ' s
c a lcula ti ons wit h re ga rd t o his own sit e .
This would at lea st provide some inf orma ti on to e na ble a prosp e c ti ve f ra nc hisee to gau g e the
kind of business that thi s opportunit y re p re se nts, a nd it would pr ovide the f ra nc hisor with som e
c omfor t t ha t t he y ha v e be e n pro vided a li mi tation on t he potential li a bil it y ba se d on the " strict
e x e mpt ion of c a teg o r y va ria ti ons" a ppr oa c h in pro vidi ng thi s
infor mation t o a prospe c ti ve
fr a nc hise e .
Que sti on/Topi c : S hould t he F r a nc hise Rul e a ppl y t o int e rna ti ona l sale s?
C omm e nt/ R e sponse: I t i s m y be li e f th a t t he F ra nc hise Rul e shoul d not apply to i nter na ti ona l
sa les, a nd I a gre e d with a ll of the major point s t
ha t we re mad e in t he ori g ina l di sc ussi ons.
Othe r c ountrie s o fte n ha v e their own indigenous r u les a nd re quir e ments for i nve stm e nts b y their
own na ti ona ls, and in m a n y c a se s, tho se r e quire m e nts woul d make c ompl ianc e und e r our
unifor m di sc losure g uide li ne s vi
rtua ll y im possi ble.
The c urr e nt l a n g ua ge wh ich e ssentiall y stat e s that The R ule " do e s not re a c h the sa le of
fr a nc hise e s to b e loc a ted or op e ra t e d outs ide the U nit e d S tate s, it s ter ritorie s, a nd possessions," is
a de qua te in d e fining thi s e x e mpt ion and onl y
invi t e s mi sunde rsta nding a nd lac k of c la rit y if
a ddit ional lang u a g e is ad de d.
Que sti on/Topi c : The int e rne t.
C omm e nt/ R e sponse: F irst of a ll , de spit e the sugge sti on that wa s made in t he tex t of The R ule
R e view , I doubt ver y s e ri ousl y that f r a nc hise sa l e s wil
l eve r be si g nific a ntl y c onduc ted " solel y "
on c omput e r or ove r the i nter ne t wit hout an y pe rso na l m e e ti ng s. Th e fa c t i s, the " fir st pe rsona l
mee ti ng" a s we know it i s not obsol e te, a nd a s long a s the ult im a te tr a nsa c ti on invol ve s the
fr a nc hise e si g ning a c o
m mi tm e nt for the kind of fina nc ial investm e nt t ha t i s re quire d b y most
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